In a mission to prove the world she’s not just Serena Van der Woodsen, that’s more than actress and Ryan Reyonolds’ pretty wife, Blake Lively is moving on. And she’s doing it with style.
She launched her own website (two days earlier). The moment she announced the Preserve site, it was immediately compared to Gwyneth Paltrow’s Goop.
The fact is: Preserve is a younger, cooler, affordable and more relatable version of Goop.
Let’s go back to beginning.
Letter from the editor?
I loved it. She starts by being humble and modest, saying she’s no editor, artisan or expert. Declares herself as a student, not a teacher. And practically says – not trying to make you love something or buy something, this is what we picked, hope you like it. It’s down-to-Earth and most certainly not arrogant.
What is Preserve?
In Blake’s words from editor’s letter, Preserve is part magazine, part e-commerce hub, part philanthropic endeavor and above all, a place to showcase the power of imagination, ingenuity, quality, and above all, people. Preserve is a creative space.
The website’s design is youthful and it really is typical Blake. Sweet, sophisticated and simple.
Preserve contains “people, stories, essays, videos and goods” which are meant to inspire people’s home, style and tongue.
The Preserve team has set a goal of giving 5,000 children a meal, 2,000 children a blanket, and 2,700 children a warm hoodie – all across United States. Also, the site is partner with The Covenant House (protecting and serving homeless, trafficked and youth).
Covenant House served more than ONE MILLION kids over the last four years.
EACH purchase in taste, style or home works toward Perserve’s meal, clothing or blanket goal. In its first year of operation, Preserve will donate 5% of every purchase in taste, style, and home to The Covenant House.
There are 4 categories in shop section: Ladies, Gents, Home, and Taste.
Ladies – the offer contains necklaces, studs, wallets, rings, bangles, organic hoops, swirl stone cuffs, earrings, tops, maxi dresses, hats, skirts, pants, bags.
Gents offer: wallets, bandanas, T-shirts, bow ties, ties, hats, watches, jackets, jeans, messenger bags.
Home: salt boxes, jar candles, spoons, cocktail muddler, bowls, cups, cutting boards, platters, vases, aprons, pillows etc.
Taste: Ketchup, mustard, summer smoke salt, lemon flake salt, vegan and all natural hot fudge, bloody Mary mix and many more.
The prices vary – there are inexpensive and expensive stuff. The offer is pretty good, there’s something for everyone and if you don’t have too much money you can still find something for yourself.
I like the website. It contains the stories about interesting people, recipes, and different style. Preserve got everything covered, from the life of “an ordinary person” to exotic and luxury things. The same is with their Shop offer.
Articles like Art of Letter Writing make you think of times when technology didn’t occupy our lives, when writing and receiving letters had a deep, profound meanings.
Preserve vs. Goop?
Considering how unrelatable Goop is, and how expensive everything is on there, Preserve is definitely on a right track to become more popular.
You can visit the website here: http://preserve.us/